Content marketing is the way to create and distribute valuable, relevant and consistent content with proper strategy to attract right set of audience.
Your content makes a prospect your customers and it is the content which makes the customer your loyal customer. It helps you retain a customer. Your content helps you ultimately to drive profitable customer action.
Have you ever thought why everyone today is focused so much on creating content? Why are even bigger companies who are already so successful focused on generating so much valuable content and why are they distributing it for free?
The answer is simple to generate more and more profit. Content is the tool to do that.
When a person wants to buy something, it is not necessary for they will buy it the first time. There are a series of methods involved before doing that. They do proper research, go through a buyer’s journey and then make the final decision. Content marketing is an important way to make your buyers’ journey actionable by providing them with lots of value and content for free.
Through your content you can tell the benefits of your service, do your competitor analysis, how they will help your customer to have a easy life, etc. then why not use them. Just think this twice before thinking not to create content.
There are various types of content:
1. Blog articles
2. Videos
3. Podcast
4. Social media
5. Emails
6. Webinars
7. Visual context
8. eBook
Distribution channels for content:
1. Blogs
2. YouTube
3. Spotify
4. Instagram
5. Facebook
6. Mailchimp
7. Lead magnet
Marketing is the way to reach your audience and content marketing is to reach through content and based on your audience you have content types and based on the types there are distribution Channels.
Why is content marketing important for business?
If your business provides good content, it will increase your sales, you will not need to spend much on paid marketing and even you can generate so many loyal customers with regular valuable content.
A Few tips to create a better content strategy:
1. Make a clear goal and purpose of your content
2. Research & understand your audience well
3. If you are in a business do leverage the blogs
4. Update your content regularly
5. Focus on creating an email list of subscribers
6. Generate more trending content ideas with keyword research
7. Try to publish content in all formats like audio, video and visuals.
8. Make competition free content and research competitors’ content regularly
9. Leverage the power of social media to reach more people with your content
10. You can use tools like “Buzz Sumo” to research content.
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