Today in this digital world you don’t need a fancy CV to showcase your skills to the world, the employers, the professionals but what you need is a fancy LinkedIn profile. You need a personal brand. It doesn’t mean only if you are looking for a job you need a well optimized LinkedIn profile but for anything you are doing professionally you need it, it’s a necessity today.
LinkedIn can help you find a job as a candidate, it can generate leads for you if you are into business or help increase your brand visibility, if you are building a personal brand, it is for you to showcase your content, if you are hiring it is for you as well. As a whole LinkedIn helps you in Career growth through networking.
LinkedIn is a social media platform like Facebook but a professional one. People use it only when they are in a work environment or when they are in work mode. You need to maintain a professional image on LinkedIn. You can also create a LinkedIn page & LinkedIn group like Facebook. These have a lot of possibilities.
If you are in a b2b business, if you are a b2b entrepreneur LinkedIn page and profile is must for you because everyone on LinkedIn is a professional and there are lot of businessmen. As a b2b business owner you want businesses to be your customers and that’s is where LinkedIn networking with business owners can help you.
On LinkedIn you can put content in the form of images, videos, documents, articles, small textual contents and upload stories. LinkedIn content has a very strong discoverability as compared to other platforms if you use proper hashtags. You will be shocked to know that LinkedIn still has 100% organic reach of your content.
If you want to grow on LinkedIn you need to optimize it very well and regularly network with people. You need a good headline, photo, background banner, write a very good summary about us, feature your interesting posts, showcase your experience and skills, get your skills endorsed by others and play the value game regularly with your valuable content. Here’s one tip for you if you are in India and you want to give more visibility to your content then post your content between 9 am to 1 pm. Another tip is to try to post more written textual content than other forms.
YOU CAN CHECK MY PERSONAL PROFILE ON LINKEDIN HERE:
Check out some free tools which will help you grow on LinkedIn:
- Check the Profile Score: https://resumeworded.com/
- Search keyword-based profile: https://recruitmentgeek.com/tools/linkedin
- Email extractor: https://snov.io/
- Content Research: https://buzzsumo.com/
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