There is a lot of confusion today among businesses which way to use just go for organic reach or should try paid ads, is it worth spending money, will I get result?
We will see everything today and at last you will come to the conclusion of what is best for you.
Let us see first what organic reach and paid ads are.
To showcase your business, increase brand awareness, to reach more and more people with your product, to increase revenue you are using digital marketing for your business and paid ads & organic reach are a part of it. These are the ways in which we can reach our audience.
Organic reach is the way of reaching people without spending money. It is done through content marketing with the help of social media platforms like Facebook, Instagram, LinkedIn, YouTube, etc. Even search engine optimization (SEO) is a part of it in which we increase the ranking of a listing through all the organic methods.
Paid ads is also a way of reaching out to people but here we need to pay to the ad hosting platforms to run our ads to reach more and more people. There are ads like Facebook ads, Instagram Ads, Google ads, LinkedIn ads, etc.
Benefits of using the Organic mediums
Regular Traffic
If you are doing organic marketing with regular good content, you can generate regular traffic which is going to be with you for a long time.
Free
Organic reach is free like SEO is free, you don’t need to spend anything to do SEO but you need to focus on it consistently to improve regularly, you need to regularly produce content.
More Click Through Rate
Analytics says that more people click on organic listing than the people clicking on ads listing.
Benefits of using the paid mediums
Quick Scale Up
If you spend more money on paid ads, you can get a lot of traffic on your website and other places. This can help you scale up your business very fast.
Precise Targeting
If you are running paid ads, you can target your audience the way you want and according to you like based on their location, time, age, gender, interest, hobbies, what they like or dislike, etc.
Dayparting
If you are in a business where your customers are available only from morning 8 Up to night 8 why should you pay for another time? That’s how paid ads help you with you can run ads just for that time.
Budget friendly
Whenever people listen about paid ads, they think it is a very costly thing but actually it’s not. You remember those traditional marketing methods of hoardings and all which used to cost so much for businesses but these paid ads are so affordable that you can use them even if you have low budget.
We saw benefits of both but which is best for us. Which one should be used?
The answer is both.
You can’t be dependent on one. If you want to keep on scaling your business use a combination of both ways. Regularly keep on producing content on all the platforms and leverage it through paid ads. If you really want to grow your business through digital marketing you has to focus on all the ways not just one, either it be social media marketing, search engine optimization, email marketing, google ads, …everything.